What can be given by the advertising company
1. Full Service
Full service advertising company providing services ranging from advertising campaign planning, preparation, implementation and monitoring and evaluation.
The scope of work full-service advertising agency:
o the industry analysis
o analysis and consumer products
o market analysis
o analysis of the target consumers
o goals and marketing objectives
o setting advertising objectives
o Creative strategy
o media strategy
2. Media Placement
Companies that only provide services to help advertisers place their ads in the media
3. Creative Boutique
Providing services to assist in making the ad creative
4. Below the line activities
Providing services in the activities below the line such as banners, brochures, leaflets, etc.
1. Account / client service department
Task:
o as a liaison between clients / advertisers with an advertising agency
o translate the client's interests to the relevant dept at advertising agency (the media, creative, production finance, research)
o becomes the spearhead of an ad agency to present their advertising campaign
2. Media Department
1. Media Planning
Scheduling and planning of media selection and the necessary budget
2. Media Buying
Implement & make reservations and purchase negotiation space / time media from the media according to plans approved planner and client
3. Media monitoring / research
Supervise and monitor the loading schedule / customized ad delivery. Provide the data required by the media planner
3. Creative Department
1. Copywriting
Creating advertising copy
2. Art & visualization
Creating design and visualization
4. Production
From the creative Workplan processed through stages such as photography, color separation, recording, shooting, etc.
Production is completed iklsn final form of artwork and put it on the media
5. Research
Providing the data necessary for planning advertising campaigns such as market development, consumer behavior, media
6. Administration & Finance
Administrative and financial management of advertising agencies (billing & payment)