PURPOSE OF ADVERTISING - General
1. Creating brand awareness / products / enterprise
2. Positioned
3. Encourage prospects to try
4. Supports sales
5. Build loyalty
6. Announcing a new way of utilization
7. Increase image
Setting goals and measuring the results of advertising is generally expressed in the level of 'conscious knows' (awareness) is obtained from target audiences. But we know that conception is the conception of real awareness audience response (audience response) something symbol cognition (such as advertising messages). In other words, he is actually a feedback. Not measuring the 'impact of the message' or performance will be engineered to something advertising message.
Ads to persuade done in a competitive stage. The goal is to form selective demand indirectly by providing information about the advantages of packaged products so pleasant feeling that will change the minds not only able to encourage or influence consumer purchase behavior but also facilitates the buying process, such as providing materials test drive, soft loans etc.. In general, persuasive advertising is used to mark the life cycle of growth stage (growth stages). One application of "persuasive advertising" is to use comparative advertising (comparative advertising) as did the Burger King Burgers McDonald's attack with mengatakn Burger King Burgers are flame-boiled egg, Mc Donalds are fried.
By persuading then:
* Establishing a brand preference
* Encourage the brand over
* Changing buyer perceptions of product attributes.
* Persuading customers to buy now.
* In the case serves as a persuader advertising (persuasive) to convince consumers that their product really different or even better than competitors' products. Successful advertising activities can help companies to achieve and maintain "market power" (market power).