ADVERTISING PURPOSE - The 4P
In essence, the ultimate goal of advertising is to stimulate / encourage sales (sales). To achieve this goal, there are some things you can do. If these things we associate with the formulation of 4-P, then the objective can be expressed in several sub-goals. For example, in relation to:
* PRODUCT
To introduce the generic, brand, packaging, quality or benefits
* PRICE
To provide justification, as a comparison, stimulating Impulsive purchases, offers rebates opportunities
* DISTRIBUTION
Informing the availability, supply, service
* PROMOTION
Position, highlighting the benefits, offers an alternative / substitute, a new way of use, image building.