Measurement Objectives Advertising
Simply put, the conception of relativity (the direction of communication and the preparation) advertising can be described if we're going to throw a tennis ball into a wall. So that the ball can bounce back, certainly we need to give enough power pitch. Conception of such awareness is a reflection measurements behind the tennis ball. Yet, in practice we just need some energy measurements we have distributed the ball so that it reflects the extent that we want. Reflection fall far from the wall called the audience's response (audience response) is the energy we throw the ball that is creative impact.
In line with this understanding, the logic, creative impact measurement as one of the purposes of advertising can also be done by applying the theories of communication or other psychology. For example the theory of cognitive-affective-konatif, AIDA, Dagmar or adaption Process.
Therefore, in practice, we often hear statements are also several other forms of advertising for this, which according to the theory of intensity ratings Hierarchy of Effects, stated as follows:
* Know (Awareness)
* Understanding (Knowledge)
* Liking (Liking)
* Put (Preference)
* Believing (Conviction)
* Purchase (Purchase)