Function and Role of Advertising
1. Sources of information
By advertising can help people to choose alternative products that are better or more suitable to his needs
2. Economic Activity
Advertising makes economic actors continue to produce and trade their products
3. Cost divider
Advertising helps create a large economic scale for each product, resulting in lower production and distribution costs per unit of product, and in turn sold it to cheapen the price of the public.
4. Source of media funding
Advertising has been supporting the retail price or the news media subscription
5. Manufacturer identity
Through advertising, the public will know the producers
6. Control Facility
Through advertising, the public can distinguish legitimate products with artificial.