ADVERTISING IN THE MIX 4-P
Market discipline embracing many formulations Jerome MC Carthy, which divides the elements of the marketing mix (marketing mix) in 4 factors popularly known as P 4, namely:
* Product (Products)
* Price (Price)
* Place (Distribution)
* Promotion (Promotion)
Campaign elements also agreed, only consists of 4 components and form a mix which is also called the Mix Promotion (Promotion Mix), namely:
* Advertising
* Sales Promotion
* Publicity
* Personal Selling