DEFINITION ADS AND ADVERTISING
Definition of advertising and advertising can we find in almost all the literature on advertising, advertising and marketing. But the standard definition in Indonesia can be seen in the book of Pro-Forma and Procedures Advertising in Indonesia. In Pro-Forma and Procedures Advertising Indonesia stated that:
'Advertising is any message about a product that is delivered through a media and financed by the initiator is known and addressed to some or all of the people'
From the definition above clearly seen the four elements that determine or establish an ad, namely:
* Proponent
* Message
* Media
* Community
Explanation of the above definition was consistent with the Model of Communication (Lasswell) that the elements are:
* Communicators (Source)
* Message (Message)
* Media (Channel)
* Audience (Receiver)
Thus clearly, that the 'ad' is also a communication. It involves producers as Communicators, physical ad itself as an element of messages, channels and media as a public audience was going.
Thus, the communication model becomes:
Produsen -----> Ads -----> Media -----> Target Audience
Indonesia advertising practitioners also states agree that:
'Advertising is a whole process that includes preparation, planning, implementation and monitoring delivery of advertisements'
This definition mentions advertising as a process and consists of four types of activities, namely:
* Preparation of (preparation)
* Planning (planning)
* The implementation (execution)
* Control (control)
Study of this notion becomes very important, because it would explain a precondition to be able to advertise effectively and efficiently. First, we need to know first target audience. After that we determine the media that will be used. We can design a new ad message in accordance with the second precondition.
The fact that is what causes companies in starting the preparation of advertising and advertising messages are always working from the opposite direction of the process (model) of communication, namely: first identify the target audience, and then select the media that will be used only then designing a message.