Definition of Advertising Management
A system consisting of several institutions / organizations that interact with each other and perform different roles in the process of advertising.
Institutions / organizations that interact:
advertisers,
advertising agency,
media companies,
research firm,
government,
competitors.
The core of the system is the advertiser or manufacturer of the advertiser. In particular decisions relating to promotion or marketing plan is influenced by the regulatory agency of government, competitors and markets.
Government: government regulations that regulate and restrict the advertising procedures
Competitors: Research and analysis of competitors' advertising campaigns that affect the advertising strategy will be launched.
Market: a broad knowledge and depth of the market situation, market share and consumer behavior trends affecting ad planning strategies.
To realize the strategy of advertising campaigns, advertisers need advertising agencies, media and research companies / marketing.
Advertising Bureau: provides services to help plan and implement advertising campaigns
Media: Helping to spread the messages will be delivered advertisers
Company research / marketing: to help conduct market research to evaluate the ads and see the market behavior.